The July issue of Better Homes and Gardens features this pouf, and BHG.com includes a step-by-step tutorial on how to make your own for less than $50.
The BHG pouf looks very similar to my own Moroccan ottoman project from '09 - the difference being that my pouf was made from an old party dress and cost no where near $50. It cost $0.
That being said, BHG did offer some good tips I didn't think of. One, after stuffing your pouf with towels, fabric scraps, blankets and so forth (which I did), top it off with fiberfill to give it a nice puffed shape, thus avoiding pouf cellulite.
The other was a how-to for adding decorative stitching along the seams of the pouf.